Financial and economic crisis brought a lot of troubles for small and medium business all over the world. Large companies with their stabilizing funds managed to control their activities but small teams suffered a lot. But as everybody nows there is no bad news without good news following.
Facing crisis and financial loses at their traditional markets managers of SME started to explore new markets. I just mentioned that my favorite online store selling discounted designer clothing Forever Fashion created a new site that is 100% oriented to the Russian speaking customers - ForeverFashion.ru. The things are the same but the content is translated into Russian so as domain is not "com" but "ru". I'm sure that it's not because they like to speak Russian but because they want to cover a new market with their services. Good idea, I think!
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