Wednesday, April 24, 2013

Entering the mobile market today

Mobile apps development is a trend that worth investing money and efforts. Here are some interesting statistical facts to prove this idea:

Smart phones reached 30% market share in 2011 and their number is growing all over the world. People of all ages and education start using different mobile application for business and education, entertainment and shopping. People use smart phones to search for information, make and upload photos, connect the other people using different social networks. The demand for new applications for iPhone, iPad, Android and so on increases every half a year. So, it's a good business to think over.

Mobile apps business is international but if you want to concentrate our efforts it's better to choose North America or Europe. Both regions are "filled with smart phone users" - the majority of handset sales are in North America (63% of all the phones sold) and Europe (51% of all the phones sold).

And if to choose among the different smart phone technologies the leading ones are iOS (the one used for iPads, iPhones and iPods) and Android (Samsung, HTS and some other brands use this mobile operating system). They say that the market share of Android is bigger, but iPhones are more expensive that makes its user better clients for mobile applications. The average iPhone/iPad user spends twice more for applications than Android user. It means that both operation systems may help to generate good profits from creating and selling applications.

So, to enter the market or business of mobile applications development you need to find an interesting idea of a game or business application, prepare a short vision (brief project charter), find a good software company to develop the application, and market it. Don't forget to save some budget to promote your application.

And by the way there are at least 2 ways to earn money from your application. On the one hand you may change a price and sell it for let's say $0.99. Or you may distribute the application for free and get money from advertising that will be shown to the user while he or she uses the solution. Both variants may be very profitable.

So, don't waste your time - enter the mobile market today!

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